Agency of the Year 2018

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The 4As’ (Association of Accredited Advertising Agencies) Agency of the Year Awards holds a special spot in Philippine advertising. Like industry partner, Philippine Association of National Advertisers (PANA), the 4As awards companies who shine in the industry of communication.  

The Agency of the Year Awards comes with this bold tagline: The Award That Matters. While the advertising industry does enjoy a host of award-giving events every given year, it’s the Agency of the Year (AOY) event that is the most anticipated. The AOY is not about the campaigns ad agencies churn out per season. Instead, it is the award that is given to the ad agency that excels completely and consistently as an organization. That is what makes it valuable.

The 21st AOY is no different. 

This year, like the ones before it, the annually-presented event will grant the agency that tops in areas of Creativity, Management of Business, Market Performance, and Industry Leadership & Community Service. The 4As, composed of various advertising agencies, sees this holistic approach to awarding as a means to promote and develop the advertising agency business to better the industry as a whole. 

To date, TBWA is the agency with the most AOYs, having won the award 6 times. McCann and BBDO, on the other hand, come at a close second with 5 AOYs each. But the 4As also believes that this prestigious recognition should be spread across all company sizes --which is why Seven A.D. has bagged the Indie AOY for 3 years in a row. 

There is a lot to expect from the 21st Agency of the Year Awards. This is the promise of the 21st AOY’s new Chairman, Boboy Consunji of Grey Advertising Philippines. PANA fully supports this.

The 21st AOY will be held on July 26, 2018 at Shangri-La At the Fort. Check the 4As website for more information.