Championing Responsible Brand Building.



PANAEdge, previously known as PANA AdEdge, is the official e-magazine of the Philippine Association of National Advertisers (PANA) and the entire community of Philippine-based advertisers it represents and serves.

In its online format, PANAEdge is keeping pace with the way our digitally connected and very mobile audience consume their content. This while staying true to our mission to be the trusted source of comprehensive and multi-dimensional information that reflects the tempo and dynamism of the Philippine advertising industry, and while delivering on a diverse spectrum of industry issues like consumer behavior, marketing channels, and media trends.

This is an exciting time for PANA. It is a moment of re-booting, re-inventing and re-positioning ourselves in this new digital era.